Critical Questions

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Instructions for Deliverable

  1. Review the rubric to make sure you understand the criteria for earning your grade. You can learn more about the specific skills being assessed by reviewing the links in Problem-Based Learning Resources(new tab).
  2. Prior to working on your Problem Strategy and Solution Formulation Analysis, be sure to read and review all articles and readings listed on the Problem Overview(new tab) page as well as the following chapters in the course textbook: Marketing Strategy: A Decision-Focused Approach.
    1. Chapter 8, “Marketing Strategies for New Market Entries”
    2. Chapter 9, “Strategies for Growth Markets”
    3. Chapter 10, “Strategies for Mature and Declining Markets”
    4. Chapter 11, “Marketing Strategies for the New Economy”
  3. This assignment has three sections:
    1. Critical Questions
    2. Solutions
    3. One-Page Model
  4. The Critical Questions section (up to two pages) will include the following:
    1. From a marketing perspective, develop four critical questions that will help answer how your selected organization can best create value within its industry. In constructing your critical questions, think about how DeVoe School of Business Virtuous Business Model could influence the organization and its stakeholders within its industry.
    2. Under each critical question, fully explain in a paragraph how it can help answer, from a marketing perspective, how the organization can best create value within its industry.
    3. Clearly indicate team members’ contributions.
  5. The Solutions section (up to four pages)
    1. Based on your four critical questions, propose four marketing strategies that will best help the organization increase the creation of value to its stakeholders. Include details for each strategy (for example: goals, objectives, action steps, protocols, resources, metrics to measure, definition of terms, etc.).
    2. Under each marketing strategy, fully explain how the strategy will help create value and how the strategy is aligned with the Business Virtuous Business Model.
    3. Clearly indicate team members’ contributions/
  6. The one-page model includes the following:
    • A visual representation of your critical questions and marketing strategies, which summarizes your potential solutions to help the organization create more value within the industry. Include in your illustration how your marketing strategies are in alignment with the DeVoe School of Business Virtuous Business Model.
  7. Requirements:
    1. The body of the document is not to exceed seven pages, with up to six pages of written content and one page for your model.
    2. Clearly indicate team members’ contributions.
    3. Research requirement: a minimum of 10 credible and applicable sources. The course textbook can be used as a source in this paper, and the balance of your sources need to be sources that are not provided in this course.
  8. Edit your paper. Verify that the content per the instructions is included and that all direct quotes and paraphrases have been properly cited and referenced. Review the entire paper for APA formatting and English grammar standards.
  9. Retain a copy of the completed Problem Strategy and Solution Formulation Analysis for your records, and one person from the team must submit the deliverable to the assignment submission page no later than the end of Workshop Four.