STP Assignment:
1. Explain and discuss who their ideal customer is for at least one of their products or services. Briefly discuss the overall strategy for that segment.
2. Please describe their ideal customer in that segment in terms of demographics, psychographics, geographics, or behavioral segmentation.
3. How does the company position itself in that target segment?
4. Is their STP strategy working in your opinion?
https://blog.crobox.com/article/customer-segmentation-examples
