Strategic Communication Theory Practice

Do online research related to broad trends in Advertising / PR / Strategic Communications Industry trends and changes in business, specifically the impact of digital on traditional agency models.

Discuss the following:

· How has the advent of digital communication including direct-to-customer and social media, impacted traditional agency revenue models

· What new kinds of agencies and marketing partners have emerged as a result of these changes

· What has been the roles and behaviors of the big holding companies (Omnicom, Interpublic, etc.) in the last 20 years to cope with these changes

· How has advertising talent (creative, media, strategy, etc) responded to the evolving agency marketplace

You are expected to post a blog giving your thoughts on the blog topic but do not use “I” in your writing.