Presentation
in 8-10 slides The SBJ Presentation will involve introducing and sharing a feature story or article from SportsBusiness Journal (SBJ) of your choice that is related to sport licensing or sport strategic alliances. I have included an example and must include speaker notes must include the following elements: Provide a description of the article in some detail (select the main theme and summarize key points) Comment on how the article relates to sport licensing/strategic alliances. Be specific about what elements of the article relate to sport licensing/strategic alliances as covered in the course. Express your point of view on some aspect of what the article is about. For example, If the article was on the NFL licensing media rights to a particular company, you might choose to take a position. Is the license deal good for the NFL or the other company? Why? Why not? Are there any other business issues that might arise as a result of the deal? Think this through and state it clearly.