Read the following background regarding R & D: Research and Development (R&D) Definition, Types, and Importance (investopedia.com). Find an article from Westcliff University’s online library (LIRN) on a new startup company within the past 5 years. Give a brief description of the company, what makes them innovative and specifically; what type of research did they conduct before, during and after the development of their company. If you have done this assignment before you must choose a different company.
· Write at least a 2-paragraph article analysis addressing the following:
· Why did you choose the company?
· In your opinion, what makes them innovative?
· What type of R&D was conducted?
· Was this successful?
· Include a brief evaluation of their R&D.
· Include the full APA 7th ed. citation from LIRN.
Article Link:
