human resource
JWI 505: Business Communications and Executive Presence Week 9 Lecture Notes © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. JWI 505 – Lecture Notes (1206) Page 1 of 6 Digital and Social Media What It Means Whether you are conversing with a colleague, leading a team meeting, or addressing your entire company, you have the ability to communicate authentically and confidently. But how do you communicate with people you do not interact with on a daily basis? How do you deliver messages in an environment you cannot easily control, where opinions are magnified and everything you say is recorded forever? In short, how do you communicate online? A strong digital presence is paramount to strengthening your brand. You will learn more about your company’s online brand in JWI 518: Marketing in a Global Environment. This week, we will focus on your personal brand. When roughly half of the world’s population uses a social networking website or app, you cannot afford to ignore your digital footprint. It must be professional, well-organized, and genuine, and it must align with your organization’s values. In this lecture, you will learn how to present yourself online. We will discuss how to communicate strategically across different social networks, as well as what to include in a digital engagement policy. Why It Matters • Prospective employees, employers, and customers use your online presence to learn about you. • Different social networks can provide you with different opportunities to grow. • A comprehensive digital engagement policy can align your organization around its mission. “You are responsible for everything you post and everything you post will be a reflection of you.” Germany Kent JWI 505: Business Communications and Executive Presence Week 9 Lecture Notes © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. JWI 505 – Lecture Notes (1206) Page 2 of 6 The Internet Is Written in Ink Warren Buffett advises his employees to take “the newspaper test” before they make a big decision. If you are unsure about a certain action, you ask yourself how you would feel if your local newspaper wrote about it the next day. If you still have any doubts, you do not take the action. You will be responsible for the decision and all of its outcomes. And as you learned in Week 5 of this course, if something goes wrong, you will have a hard time regaining people’s trust and confidence. Your local newspaper will definitely not help you. The same principle holds true for what you say and do online. The big difference is that you have more to worry about than your local newspaper. If enough people see Read More …