business comparison
business comparison Here are a few detailed homework assignments that link the five websites you provided and tie into business, marketing & finance. The websites are: Rose de Desert – luxury flower shop in Qatar. rosededesert.com Ferrari Bridge Flowers – online flower delivery business in Qatar. Ferrari Bridge Flowers. ESES Infotech – IT / electronics supplier in Qatar. esesinfotech.com ESES Corp – business setup / company formation service in Qatar. esescorp.com MyBizleLive Technologies – web design, digital marketing & SEO company operating in Qatar / UAE & India. mybizlelive.in Market Positioning & Segmentation a. Compare how Rose de Desert and Ferrari Bridge Flowers position themselves in the Qatar market (luxury vs online/volume). What customer segments are they targeting? b. Based on the websites and visible branding, what pricing strategies do you infer each uses (premium vs mid/entry)? c. For MyBizleLive, identify the segmentation of their services (web design packages, SEO, hosting, etc.). How does this relate to the needs of the other businesses (flower shops, IT supplier, company‑formation service)? Marketing Mix (4Ps) a. Choose one of the flower businesses (Rose de Desert or Ferrari Bridge Flowers). For each of the 4Ps (Product, Price, Place, Promotion), explain how they appear to be implemented from the website. For example: product lines (bouquets, preserved flowers), price tiers, place (online delivery in Qatar), promotion (social media, free shipping over QAR 150). Ferrari Bridge Flowers. b. For ESES Infotech and ESES Corp, consider the “service” nature of the business. How do the 4Ps adapt when the product is a service? Provide specific examples from their websites. c. How can MyBizleLive help the other four businesses improve one element of their marketing mix (for example, “Promotion” via digital marketing)? Digital Marketing & Online Presence a. Evaluate the websites of each business in terms of usability, clarity of message, call to action (CTA), mobile friendliness, and SEO hints (e.g., keywords, blog presence). b. Identify digital marketing strategies you can spot (e.g., Ferrari Bridge Flowers mentions same‑day delivery guarantee, free shipping for orders over QAR 150). How might each business extend their digital marketing (social media campaigns, email newsletters, content marketing)? c. For MyBizleLive, assume you are advising Rose de Desert: design a digital marketing campaign (objectives, target audience, medium, metrics) to increase online sales during a seasonal period (e.g., Eid or Valentine’s Day). Financial Considerations & Budgeting a. For a flower business in Qatar (choose one), estimate the key cost categories (cost of flowers/imports, delivery logistics, labour, marketing). Then propose how you would set sales targets for a month or quarter (units sold × average price). b. Consider the margin impact: if Ferrari Bridge Flowers offers free shipping above QAR 150, how might that affect their break‑even point? What are the risks? c. For service businesses like MyBizleLive or ESES Corp, discuss how they would structure pricing (fixed fee vs hourly vs retainer). What are the financial implications of acquiring a large new client vs many small ones? Strategic Partnership & Cross‑Business Synergies a. Propose how two or more of these businesses could collaborate: for example, MyBizleLive offering Read More …