Strategic Planning
Strategic Planning This is a two-part assignment, starting in Unit 5 and completed in Unit 6. Complete Part 1 of this assignment in Unit 5 by executing the requirements below and submit it to the Unit 5 Dropbox for grading. You must complete Part 1 of this assignment in Unit 5. Do not proceed to Part 2 of this assignment in Unit 6 until Part 1 in Unit 5 has been completed. Procrastination can be detrimental to your success in this class. The quality and depth of learning demonstrated in these deliverables matter. Scenario: It has been some time since you became the general manager of the Turul Winery in the FLIGBY simulation theme and gameplay. As the general manager of the Turul Winery, you spent countless hours and a great deal of effort assessing the design and strategy of the organization. As a result, you have a deep understanding of the organization, and the owner has requested that you formulate a strategic plan to improve the competitive advantage of the Turul Winery within target markets. This requires you to conduct an additional series of strategic analyses to understand the Turul Winery’s competitive position in current and potential future markets. You will analyze the external environment to explore opportunities and threats to the business. Furthermore, you will investigate the internal environment of the Turul Winery to determine factors that lead to competitive advantages for the business. Based on your findings, you will construct a business model canvas to inform your market research efforts to identify a business expansion opportunity. Your goal is to demonstrate skill and expertise in assessing and planning a results-oriented organizational (business-level) strategy focused on resilience, efficiency, and innovation to ensure competitive advantage, sustainability, and growth. You will use the results of these analyses to inform the development of a strategic plan due to the owner of Turul Winery in 2 weeks. Use the following criteria to conduct various forms of analyses to inform your strategic plan for an expansion effort into the international marketplace. Assignment Part 1 Requirements: Strategy Report Format Use the Strategic Planning Template to develop your strategic report for the owner of Turul Winery. Your strategic report should have a title page, table of contents, content pages, and a reference page. Design a professional report using images, charts, diagrams, etc., to aid in disseminating information. The strategy report is written in the third person. Strategic Planning & Analysis Explain the strategic planning process. Explain the purpose of strategic analysis in the strategic planning process. Evaluate the current mission, vision, and values of the Turul Winery business. Explain the concept of competitive advantage and why it is important to an organization. SOAR Analysis for Competitive Advantage Produce a SOAR analysis diagram based on the following inquiries: Analyze the Turul Winery to identify a minimum of three organizational strengths that result in competitive advantages. Analyze the Turul Winery to identify a minimum of three domestic and international business expansion opportunities that capitalize on the organization’s competitive advantages. Analyze the Turul Winery to realize Read More …