developing marketing communication and influence strategy
Chapter 9 Quiz · Refer to page 151-152 “Choose the Target Audience” · Choose 1 product or service · Write 1 full paragraph explaining how you would execute a pull strategy. · Write 1 full paragraph explaining how you would execute a push strategy. ——————– Chapter 10 Quiz · Refer to Exhibit 10.7 Judgmental Tools for Forecasting · Write 1 paragraph for each tool (total of 4) explaining the pros and cons of each tool