EssayBark -Excellent Writing Services

Total maximum word count 3575 words 13 pages (275 words per page)

Style: Harvard

UK English

Chapter 1 Introduction 350 words (approx. 10% of total word count
1.1 Introduction
1.2 Background to the Study
1.3 Statement of the problem
1.4 Research Objectives
a) To explore the social media marketing tools utilised by the hospitality industry.
b) To determine the effectiveness of the social media marketing tools utilised by the hospitality industry.
c) To evaluate the impact of social media on the hospitality industry’s marketing strategies.
d) To critically analyse the threats social media poses to the hospitality industry.
e) To explore the trends and opportunities for the hospitality industry regarding social media marketing.
f) To make recommendations on how the hospitality industry can effectively use social media and the Internet for marketing.
1.5 Research Questions
a) What social media marketing tools does the hospitality industry utilise?
b) How effective are the social media marketing tools utilised by the hospitality industry?
c) What is the impact of social media on the hospitality industry’s marketing strategies?
d) What threats does social media pose to the hospitality industry?
e) What are the opportunities for the hospitality industry regarding social media marketing?
f) How can the hospitality industry effectively use social media and the Internet for marketing?
1.6 Justification of the Study
1.7 Structure of the dissertation
Chapter 2 Literature Review 1250 words (approx. 35% of total word count)
2.1 Introduction
2.2 Social media marketing tools utilised by the hospitality industry
2.3 Effectiveness of the social media marketing tools utilised by the hospitality industry
2.3 Impact of social media on the hospitality industry’s marketing strategies
2.4 Threats social media poses to the hospitality industry
2.5 Opportunities for the hospitality industry regarding social media marketing
2.6 Conclusion
Chapter 3 Research Methodology 540 words (approx. 15% of total word count)
3.1 Introduction
3.2 Method outline
3.3 Research opinion
3.4 Research philosophy
3.5 Research approach
3.6 Research design
3.7 Data collection process
3.8 Sampling method
3.9 Sample size
3.10 Limitations of the Study
3.11 Ethical considerations
3.12 Conclusion
Chapter 4 Findings and Presentation of Results 540 words (approx. 15% of total word count)
4.1 Introduction
4.2 Case study results
4.3 Conclusion
Chapter 5 Discussion 1070 words (approx. 30% of total word count)
5.1 Introduction
5.2 Data analysis, interpretation and discussion
5.3 Conclusion
Chapter 6 Conclusion and Recommendations 355 words (approx. 10% of total word count)
6.1 Conclusions
6.2 Linking with objectives
6.3 Recommendations
6.4 Future scope of the study

Appendices

References
Required 18 sources (preferably 2012-2017)