Forming a Piktochart, Presentation or Prezi about the structure of the Travel and Tourism Industry
Format APA Description Subject Summary Threshold Learning Outcomes Assessment 1 -Due Week 4 (abstract) Portfolio due when presenting – 20 % of final mark Details: This assessment requires students to choose a segment or function within a tourism distribution system. This assessment examines segments or functions within a global context rather than from an Australian perspective. Students must include the following items in their portfolio: 1. The airline segment Details: Students create a number of explanatory tourism distribution systems (diagrams, tables, charts and other related methods to describe this area of tourism) models and submit in a portfolio. Data will be drawn from student research, hands on experience and portfolio information. Students are to submit a portfolio that visually describes a segment or function of the tourism distribution system. Students may use their topic from Assessment 1 as the basis for the portfolio. In the portfolio the following items should be included: Submission requirements: The portfolio must be submitted via the subject assessment References / Readings: Ali, A., & Frew, A. J. (2013). Information and Communication Technologies for Sustainable Tourism, Retrieved from http://angliss.eblib.com.au/patron/FullRecord.aspx?p=1181039 Buhalis, D., & Laws, E., (eds.), (2001), Tourism Distribution Systems, Thomson, London. Cooper, C. (2012). Essentials of tourism (1st ed.). Harlow, England ; New York: Pearson Financial Times/Prentice Hall. Day, J., Ward, L., Choi, S. h., & Zhao, C. (2011). Catching the long tail: competitive advantage through distribution strategy. Journal of Hospitality and Tourism Technology, 2(3), 204-215. doi:doi:10.1108/17579881111173758 Duval, D. (2011). Tourism and Transport. Channel View Publications. 338.4791 DUV Elhaj, M. (2012). Factors that contribute to consumers’ perceptions of online and traditional travel reservation systems. Anatolia: An International Journal of Tourism & Hospitality Research, 23(1), 118-122. doi:10.1080/13032917.2011.652138 Goeldner, C. & Ritchie, J. (2012). Tourism. Wiley. New Jersey. 338.4791GOE. Chapter 14. Hall, C.M. (2005). Tourism: Rethinking the social science of mobility. Prentice Hall. Essex. 338.4791HAL. Hall, C.M., Timothy, D.J., & Duval, D.T., (2003). Safety and security in tourism: relationships, management and marketing. Haworth Press, New York. Hanlon, P. (2007). Global Airlines. Elsevier. London. 338.4791 HAN. Holloway, J.C., (2006), The business of tourism. Prentice Hall, Essex. Chapter 4. Jennings, G. (ed), (2007). Water-based tourism, sport, leisure and recreation experiences. Elsevier, London. Kracht, J., & Wang, Y. (2010). Examining the tourism distribution channel: Evolution and transformation. International Journal Of Contemporary Hospitality Management, 22(4-5), 736-757. Korstanje, M. E., & George, B. P. (2015). Understanding the Sociological Roots of ‘No-Shows’ in Technology Mediated Transactions in Tourism. E-review of Tourism Research, 11(5/6), 71-82. Retrieved from http://ezproxy.lrc.angliss.vic.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=102487305&site=ehost-live Mansfeld, Y. & Pizam, A. (eds), 2006), Tourism, security and safety: from theory to practice. Elsevier. Sydney. Mariani, Marcello M.; Baggio, Rodolfo; Buhalis, Dimitrios; Longhi, Christian, (2014). Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs. Palgrave Macmillan.eBook. New York. Ogonowska, M. (2012). Selling Tourism Products through the Opaque Channels. E-review of Tourism Research, 10(3), 1-5. Retrieved from http://ezproxy.lrc.angliss.vic.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=84339731&site=ehost-live Radulović, L., (2013). The role and potential of global distribution system amadeus for tourism development at the global level. Singidunum Journal of Applied Sciences, 10(1), 28. Robinson, P, Luck, M. & Smith, S. (2013). Tourism. Cabi. Oxfordshire. Chapter 5. Sheldon, P. (1997), Tourism information technology, CUB International, New York. Chapter 3. Sigala, M., Christou, E., & Ulrike, G. (2012). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis). Farnham: Ashgate. Song, H. (2012), Tourism supply chain management. Routledge, London. Chapter 6. 338.4791SON. Tribe, J. (2011), The economics of recreation, leisure and tourism. Elsevier, Sydney. Chapter 12. 338.4791TRI. The Structure and Organisation of the Travel and Tourism Industry – Global perspective
Academic Level: Undergraduate/Bachelor
Volume of 4 pages (1100 words)
Assignment type : PowerPoint Presentation
Details: Students create a number of explanatory tourism distribution systems (diagrams, tables, charts and other related methods to describe this area of tourism) models and submit in a portfolio. Data will be drawn from student research, hands on experience and portfolio information. Students are to submit a portfolio that visually describes a segment or function of the tourism distribution system. Students may use their topic from Assessment 1 as the basis for the portfolio. In the portfolio the following items should be included: Text that explains and describes the segment or function (equivalent) 1. An overall diagram of the system itself 2. A breakdown of the key stakeholders within the TDS (stakeholder map) 3. An historical timeline of development, key dates and other related milestones 4. A visual overview of the segment or function identifying key elements and forces within that description that control and impact on that entity 5. A flowchart showing the location and movement of products and or services within the TDS as associated with the segment or function 6. Charts or tables that explain size and reach (economic, financial, geographic, political information) of that segment or function 7. A diagram of the key attributes associated with that segment or function showing degrees or level of influence (radar diagram) 8. Any other inclusions such as logos, images or information that informs on the segment or function 9. A reference list of sources for the segment or function (minimum of 10 references) Portfolio Style/Format: Students can use their own preferred portfolio software (except PowerPoint). Examples to consider are Moodle Mahara, Infographic tools (Piktochart, Canva, Venngage, Infogram) or Prezi. The portfolio should have a web page look and feel. My Topic that was chosen was The Structure and Organisation of the Travel and Tourism Industry.
This subject examines the key distribution functions necessary to produce, promote and deliver tourism products and services. Tourism distribution systems are an integral part of the overall tourism industry and a vital contributor to the Australian economy as a whole. Students will investigate the underlying three core elements of tourism distribution systems that entail information, combination and travel arrangement services. These three essential parts to a tourism distribution system will be unpacked and evaluated within a changing, dynamic and complex tourism environment. By analysing the scope, complexity and diversity of tourism distribution systems, students will gain both a useful perspective and essential knowledge of this function within the tourism market.
Intended Learning Outcomes
After successful completion of this subject, students should be able to:
1. Describe the nature, structure, and variety of tourism distribution systems
2. Examine the historical development of tourism distribution systems and the important components of time, location, and evolution.
3. Identify the role of technology within tourism distribution systems and its key features such as networks, channels, bundles, modes and systems based structures (CRS, GDSs and DMSs), social media.
4. Evaluate both contemporary and future issues within tourism distribution systems and their particular characteristics given adversarial verses alliance styles of tourism distribution systems.
Graduate Attributes
This is the minimum threshold standards that are expected of all tourism, hospitality or events graduates.
1. 500 word abstract of the topic – submitted separately via the subject assessment link
2. Introduction to the topic including presenter introduction (explain why you have chosen this particular segment or function)
3. Overview of the topic including general description of the segment or function, history and development unique to this topic over time (state the relevant time frame)
4. Key players and stakeholders within the segment or function (globally)
5. Importance and relationship with the overall tourism distribution system (link back to the overall global TDS)
6. Factors relating to political, economic, environmental and social impacts of this topic within the overall tourism distribution system (identify and discuss examples for each area)
7. Issues of change, innovation and disruption that have influenced the progress or not of this segment or function (isolate and describe)
8. Future directions of this segment or function within the tourism distribution system (identify and discuss)
Students can choose a portfolio topic based on the following choices:
2. The Accommodation segment
3. The Coach (road) segment
4. The Rail segment
5. Water Based Cruise segment
6. The Hire Car segment
7. A Retail Travel Agent
8. A Tour Wholesaler
9. An Inbound Tour Operator
10. A Local Tour Operator
11. Urban Tourism DS
12. Rural and Peripheral DS
13. The Structure and Organization of the Travel and Tourism Industry – global perspective
14. The Demand for Tourism – structural representation
15. The Impact of the ‘Sharing/Service Economy’ within the tourism sector – examples
Text that explains and describes the segment or function (equivalent)
1. An overall diagram of the system itself
2. A breakdown of the key stakeholders within the TDS (stakeholder map)
3. An historical timeline of development, key dates and other related milestones
4. A visual overview of the segment or function identifying key elements and forces within that description that control and impact on that entity
5. A flowchart showing the location and movement of products and or services within the TDS as associated with the segment or function
6. Charts or tables that explain size and reach (economic, financial, geographic, political information) of that segment or function
7. A diagram of the key attributes associated with that segment or function showing degrees or level of influence (radar diagram)
8. Any other inclusions such as logos, images or information that informs on the segment or function
9. A reference list of sources for the segment or function (minimum of 10 references)
Portfolio Style/Format: Students can use their own preferred portfolio software (except PowerPoint). Examples to consider are Moodle Mahara, Infographic tools (Piktochart, Canva, Venngage, Infogram) or Prezi. The portfolio should have a web page look and feel.
Thakran, K., & Verma, R. (n.d.). The Emergence of Hybrid Online Distribution Channels in Travel, Tourism and Hospitality. Cornell Hospitality Quarterly, 54(3), 240-247.
According to the United Nations World Tourism Organisation (UNWTO) tourism is the movement of people who travel to countries or outside of their usual home for personal or business purposes. These people who travel are known as visitors or tourists and in which the environment need to present activities. The Travel and Tourism industry is a very broad industry and can be helpful to break it down into further industry groups. The North American Industry Classification System (NAICS) composed of Canada, US, and Mexico government have analysed the Tourism Industry and divided it into 5 categories. These categories include accommodation, food and beverage services, recreation and entertainment, transportation and travel services.
I’ve chosen this topic because it fascinates me the most, the structure and organisation of the Travel and Tourism industry plays a very important role in understanding where the travel tourism begun and how it became so popular over time. Tourism is one of the most exhilarating and advanced industries in the world and this report will explain thoroughly what are the five sectors in the tourism industry and what each one represents, it will also help you understand where and what led to travel. People have been travelling since the dawn of time, the word tourist was used in 1772 and tourism in 1811. Back in the days travelling was a sign of wealth; the Greek and Roman upper classes were people who pride themselves to learn art, science and philosophy and would do that by travelling. After that travelling for leisure sake had become more and more popular. Tourism has a positive impact on the economy of the country where it will be spoken in further clarification within the report, however even though there are a lot of positive impact, tourism also has many negative impacts; affecting the environment is one of them. Whether it has a positive or negative impact, the tourism industry is known to be a force for change and this industry is growing at a rapid rate.
The UNWTO acknowledged that in the tourism industry there are stakeholders, which are known as any group or individual that can play a role or may be affected by the achievements of the organisation. They are identified as tourism professionals, media or any other public authorities that are a crucial component to the tourism industry as they help reduce potential conflicts between the tourist and the host. The travel and Tourism industry have also been working on being more innovative to appeal to the new generation who are very tech savvy, the airline industry have started having inflight WIFI and USB ports to charge phones so you don’t end up with a dead phone when you land. The tourism industry have also focused a lot on smart phones by providing online access to almost everything, accommodation and booking online have never become easier. I expect this report will be able to assist anyone who is trying to understand the Travel and Tourism Industry and get a broad idea of what it is composed off.
