Topic: Social Media Experiential Marketing
Total maximum word count 5000 words 18 pages (double spaced, 275 words per page) sources: 20 to 30 sources CHAPTER Two: A literature Review (add figures
Style: Harvard
US English
Type: Thesis
Subject: marketing
and tables to illustrate the idea and literature)
• Is a selection of available documents (both
published & un published) on the topic, which
contains information’s, ideas, data and evidence
written from a particular stand point to fulfill
certain aims or express certain views on the
nature topic and how it is to be investigated, and
the effective evaluation of these environments in
relation to the research being proposed.
• Literature Review should consist of a detailed
and justified analysis and commentary of the
merits and faults of the literature with the chosen
area, which demonstrates familiarity with what is
already known about the research topic.
• Literature Review requirements
• Introduction
• Main concept (s) being discussed
• Variables affecting the main concept
(antecedents and/or consequences)
• Main theories behind the concept(s)
• Model framework
• Recent empirical studies
